Turn more estimates into signed jobs.
The sales system built for tree service owners who want to close more, price higher, and stop getting ghosted.
Real training. Real results.
You’re showing up to estimates, doing the work, and still losing jobs to someone cheaper. The problem isn’t your price. It’s your sales system.
12 modules. Every stage of the sale.
A complete tree service sales training course for residential tree companies, from the first phone call to the customer who calls you back every year, including how to estimate tree pruning and removals. Every module comes written and in audio, so you can learn it in the truck.
First Impressions & Prep
What homeowners see before you ever pull into the driveway, and how to build trust before you say a word.
How to Estimate Tree Work
How to estimate pruning, removals, and everything in between. The walk-around, the measurements, and the job plan that separates the pros from the free-quote guys.
Pricing That Protects Your Margin
Price off your real operating cost plus profit, never on the spot. Then hand over a written estimate with a scope of work that sells for you.
Presenting & Closing
Walk them through the estimate, ask for the job, and leave with a signed contract, a deposit, and a date on the schedule.
Objections & Presence
Word-for-word responses to the objections that kill your close rate, and trade-offs that beat dropping your price.
Follow-Up & Repeat Customers
Turn “not yet” into “yes,” and turn one job into years of repeat work and referrals.
Field Checklist
Print it, keep it in the truck, use it on every estimate.
Field Workbook
Work through each module with your own numbers.
Sales Process Audit
Score yourself before and after, and see the difference.
Sales System Blueprint
Every step from first call to customer for life. Hang it in the office.
Audio Lessons
Stream or download every module.
The 4 objections costing you jobs every week
You’ve heard every one of these this month. Here’s what’s really behind them.
“I need to get other prices.”
The most expensive words in the tree business. Learn how to become the trusted expert before you ever leave the driveway.
“I have to talk to my spouse.”
Usually means they’re not sold yet. Learn how to involve both decision makers early so you’re never surprised at the end of an estimate.
“No rush, we’ll get to it.”
Not now has a way of becoming never. Learn how to create real urgency without pressure and anchor them to your schedule.
“I need to think about it.”
They’re not thinking about the tree. One question unlocks exactly what’s holding them back.
How many jobs are you losing at the estimate?
Answer 16 quick questions about how you run your estimates. You’ll get a score, the weak spot in your sales process, and a rough look at what it’s costing you each year. Takes about 3 minutes.
Be honest. Your answers stay between you and me.
Pick your plan
Do it yourself, or have me look at your actual estimates and show you exactly where the money is going.
Sales Pro
The complete sales system. You work through it on your own time.
- Full Sales Pro course, all 12 modules
- Audio + written lessons
- Sales process audit, before and after
- Field workbook
- Printable field checklist
- Sales System Blueprint, printable for your office
- Lifetime access
Sales Pro + Estimate Review
Everything in Sales Pro, plus a one-on-one Estimate & Close Plan call with me.
- Everything in Sales Pro
- 60-minute Estimate & Close Plan call
- We go over your last 3 estimates, line by line
- Find exactly where money is being left on the table
- Leave with a plan to fix it on your next estimate
Before you enroll
Who is this for?
Tree service owners who give their own estimates, and owners who want to train a salesperson to sell the right way. If you’re losing jobs you should be winning, this is for you.
How long do I have access?
Lifetime. Go through it at your own pace and come back to any module whenever you need it.
Can I listen instead of read?
Yes. Every module comes in audio you can play in the course or download and listen to in the truck.
How does the Estimate & Close Plan call work?
After you enroll, you’ll book a 60-minute call on my calendar and send me your last 3 estimates ahead of time. I review them before we talk, then on the call we go through them together and find where you’re leaving money on the table. Calls need to be booked within 30 days of enrolling.