Tree service sales and estimating training: tree service estimator consulting with homeowners about tree pruning and removal
Tree Service Sales & Estimating Training Turn more estimates into signed jobs. The sales system built for tree service owners who want to close more, price higher, and stop getting ghosted.
20+Years in the trade
15Years as an owner
12Training modules
See the plans Take the free audit
Built by a tree pro. For tree pros. Real training. Real results.

You're showing up to estimates, doing the work, and still losing jobs to someone cheaper. The problem isn't your price. It's your sales system.

What's Inside 12 modules. Every stage of the sale. A complete tree service sales training course for residential tree companies, from the first phone call to the customer who calls you back every year, including how to estimate tree pruning and removals. Every module comes written and in audio, so you can learn it in the truck.
Before you arriveFirst Impressions & PrepWhat homeowners see before you ever pull into the driveway, and how to build trust before you say a word.
In the yardHow to Estimate Tree WorkHow to estimate pruning, removals, and everything in between. The walk-around, the measurements, and the job plan that separates the pros from the free-quote guys.
In the truckPricing That Protects Your MarginPrice off your real operating cost plus profit, never on the spot. Then hand over a written estimate with a scope of work that sells for you.
At the doorPresenting & ClosingWalk them through the estimate, ask for the job, and leave with a signed contract, a deposit, and a date on the schedule.
When they push backObjections & PresenceWord-for-word responses to the objections that kill your close rate, and trade-offs that beat dropping your price.
After the estimateFollow-Up & Repeat CustomersTurn "not yet" into "yes," and turn one job into years of repeat work and referrals.
Field ChecklistPrint it, keep it in the truck, use it on every estimate.
Field WorkbookWork through each module with your own numbers.
Sales Process AuditScore yourself before and after, and see the difference.
Sales System BlueprintEvery step from first call to customer for life. Hang it in the office.
Audio LessonsStream or download every module.
Stop Hearing These The 4 objections costing you jobs every week You've heard every one of these this month. Here's what's really behind them.
"I need to get other prices."The most expensive words in the tree business. Learn how to become the trusted expert before you ever leave the driveway.
"I have to talk to my spouse."Usually means they're not sold yet. Learn how to involve both decision makers early so you're never surprised at the end of an estimate.
"No rush, we'll get to it."Not now has a way of becoming never. Learn how to create real urgency without pressure and anchor them to your schedule.
"I need to think about it."They're not thinking about the tree. One question unlocks exactly what's holding them back.
Free sales audit How many jobs are you losing at the estimate? Answer 16 quick questions about how you run your estimates. You'll get a score, the weak spot in your sales process, and a rough look at what it's costing you each year. Takes about 3 minutes.
  • Prep
  • Inspection
  • Pricing
  • Presenting
  • Follow-up
  • After the job
Be honest. Your answers stay between you and me.
Last step Where should we send your results? Your score shows on the next screen, and a copy goes to your email.

Your sales process score
0/ 100
Score by stage

Closing just 10% more of your estimates could be worth about

$0

Sales Pro walks you through every stage of this audit, step by step, the same way I ran estimates for 15 years in my own tree company. It comes with the field checklist, the workbook, the Sales System Blueprint, and a deeper version of this audit so you can measure your progress.

See the Sales Pro plans
Enroll Today Pick your plan Do it yourself, or have me look at your actual estimates and show you exactly where the money is going.
Self-paced Sales Pro $197 one-time The complete sales system. You work through it on your own time.
  • Full Sales Pro course, all 12 modules
  • Audio + written lessons
  • Sales process audit, before and after
  • Field workbook
  • Printable field checklist
  • Sales System Blueprint, printable for your office
  • Lifetime access
Enroll now, $197 Instant access
Most value Course + 1-on-1 call Sales Pro + Estimate Review $397 one-time Everything in Sales Pro, plus a one-on-one Estimate & Close Plan call with me.
  • Everything in Sales Pro
  • 60-minute Estimate & Close Plan call
  • We go over your last 3 estimates, line by line
  • Find exactly where money is being left on the table
  • Leave with a plan to fix it on your next estimate
Enroll now, $397 Book your call within 30 days of enrolling
Questions Before you enroll
Who is this for?

Tree service owners who give their own estimates, and owners who want to train a salesperson to sell the right way. If you're losing jobs you should be winning, this is for you.

How long do I have access?

Lifetime. Go through it at your own pace and come back to any module whenever you need it.

Can I listen instead of read?

Yes. Every module comes in audio you can play in the course or download and listen to in the truck.

How does the Estimate & Close Plan call work?

After you enroll, you'll book a 60-minute call on my calendar and send me your last 3 estimates ahead of time. I review them before we talk, then on the call we go through them together and find where you're leaving money on the table. Calls need to be booked within 30 days of enrolling.